To make this strange material, scientists start with a liquid alcohol like ethanol and mix it with silicon dioxide to form a gel. Then, through a process called supercritical drying, the alcohol is forced out of the gel, typically with high-pressure carbon dioxide. With this drying process, the gel does not collapse or lose its volume. It appears holographic because the silicon dioxide scatters shorter wavelengths of light much like air in the daytime sky.This stuff insulates so well you probably would have to cool you house in winter if you could afford it. So my question is, if the raw materials for making this stuff are so cheap and abundant, and its been known about for over 70 years, why is this not commercially available? Referenced on Slashdot here and here. 
The material was not new. In 1931, Steven S. Kistler was a pioneer in making the substance at the College of the Pacific in Stockton, Calif., now the University of the Pacific. But, Dr. Tsou said, the material was not used much, except in powdered form as a nontoxic anti-caking agent for food.